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Duelling Visions for Online Luxury in Mytheresa and Farfetch’s Latest Results

Success online during this past year was hard-won, but questions remain about which players will be best positioned for the post-pandemic world.
Farfetch's shopping features.
Farfetch's shopping features. (Courtesy)
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BoF PROFESSIONAL

Farfetch and Mytheresa both reported booming sales in their latest results on Thursday, as the pandemic continued to send more shoppers hunting for high-end goods online. The question facing both companies is what will happen as luxury shoppers are once again able to travel and visit physical stores.

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