Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Dior’s Maria Grazia Chiuri: A Fashion Hitmaker’s Method

How the designer used fashion with a message to make a storied couture house relevant for a new generation — and helped turn it into a commercial juggernaut.
Maria Grazia Chiuri, creative director of Dior.
Maria Grazia Chiuri, Dior's first woman creative director, the day before her latest haute couture show in Paris. (Thomas Lohr)

PARIS –

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Is Dior Catching Up With Chanel?

Today, as Dior stages a destination runway show in Italy, a new report shows the LVMH-owned brand's finances inching closer to those of its oldest rival, fashion-and-beauty juggernaut Chanel.

Why Dior's CEO Is Pushing Couture in a Pandemic

With a miniature collection, the house of Christian Dior literally scales back its presence at Paris Haute Couture Week. But don’t be fooled: Pietro Beccari speaks exclusively to BoF on how the brand is keeping its foot on the accelerator after a steep jump in sales last year.

Dior To Stage Resort Show in Athens

The French fashion house will reveal its collection for the Cruise 2022 season in the Greek capital June 17, as owner LVMH continues to invest in

Dior Spring/Summer 2022 Haute Couture

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON