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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Diesel Repeat Its Y2K Success?

The designer-denim pioneer, now under the creative direction of Glenn Martens, continues to build momentum among the young and hot.
Models walk the runway at Diesel's Spring/Summer 2023 show in Milan.
Models walk the runway at Diesel's Spring/Summer 2023 show in Milan. (Getty Images)

MILAN —

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Can Diesel Be Cool Again?

With a new CEO and strategic plan, the original ‘designer denim’ label is serious about making a comeback. But can it modernise its approach while staying true to its history?

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