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Decoding LVMH’s Mixed Results

Fashion sales further accelerated at the end of the year, but beauty and multi-brand retail are still suffering. BoF breaks down the luxury giant’s latest results.
Bernard Arnault leaves the Louis Vuitton spring 2021 womenswear show in October 2020.
LVMH chairman Bernard Arnault leaves the Louis Vuitton fashion show in October, 2020. On Tuesday, the company scrapped his annual press conference in favour of a phone Q&A with CFO Jean-Jacques Guiony. Getty Images.

LVMH’s sales fell 3 percent in the fourth quarter excluding currency swings, the French luxury group said in a statement Thursday.

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