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Daniel Lee’s High-Stakes Burberry Debut, Explained

The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.
On Monday night, Daniel Lee will unveil his first collection for Burberry.
On Monday night, Daniel Lee will unveil his first collection for Burberry. (Burberry)

On Monday night, designer Daniel Lee is set to unveil his first collection for Burberry at a South London location, in what is sure to be the most closely watched event of this season’s London Fashion Week.

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Further Reading

Inside Burberry’s Growth Strategy

In an interview with BoF the day of his first major speech to investors, Burberry’s new CEO Jonathan Akeroyd outlined his plan for growing the British house into a £5 billion megabrand with designer Daniel Lee.

How Daniel Lee Reinvented Bottega Veneta

Tim Blanks talks to the British designer about his creative strategy and why his approach has struck a chord with consumers as the Kering-owned brand returns to growth.

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