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‘Culture Is the New Luxury’: Golden Goose CEO Unveils Strategy for Next Chapter

After reaching €500 million in annual sales, Golden Goose is rolling out partnerships with creators including Suki Waterhouse and Brian Woo in the lead up to opening a cultural centre in Venice next year. The company joins players like Louis Vuitton and Moncler in putting culture, not just fashion, at the heart of its brand in a bid to widen its appeal.
A special-edition Golden Goose sneaker designed by tattoo artist Dr. Woo.
A special-edition Golden Goose sneaker designed by tattoo artist Dr. Woo. (Golden Goose)

Golden Goose is set to become the latest luxury player to put culture at the heart of its brand strategy.

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Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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