Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Chanel’s ‘Absolute Luxury’ Push Working?

With the quality and price of its iconic handbags under scrutiny, the French couture giant is trying to reclaim the narrative. ‘We’re not perfect,’ fashion president Bruno Pavlovsky said.
Chanel has doubled down on timelessness in its latest accessories campaign as quality and prices come under scrutiny.
Chanel has doubled down on timelessness in its latest accessories campaign as quality and prices come under scrutiny. (Chanel)

PARIS —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading
About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

What Happened at Coperni Owner Tomorrow Ltd.?

The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON