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Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador

The American musician’s unique blend of artistry, social commentary and provocation has generated cultural impact, commercial success and institutional recognition. Now, he’s starring in the French brand’s latest eyewear campaign.
Close Kendrick Lamar headshot in black coat and black Chanel sunglasses.
Chanel has tapped Kendrick Lamar as a brand ambassador and face of its eyewear. (Karim Sadli)

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Further Reading

Why Chanel Chose Matthieu Blazy

The designer, fresh off a star turn leading Bottega Veneta, succeeds Karl Lagerfeld and Virginie Viard as artistic director at the French couture and beauty giant, the industry’s most coveted creative post. Fashion president Bruno Pavlovsky breaks down the logic behind the historic choice.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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