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Why Chanel Chose Matthieu Blazy

The designer, fresh off a star turn leading Bottega Veneta, succeeds Karl Lagerfeld and Virginie Viard as artistic director at the French couture and beauty giant, the industry’s most coveted creative post. Fashion president Bruno Pavlovsky breaks down the logic behind the historic choice.
Matthieu Blazy
Matthieu Blazy has been named artistic director of fashion collections at Chanel, opening a new era for the French couture and beauty giant. (Getty Images)

PARIS —

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Further Reading

At Bottega Veneta: Blazy Out, Trotter In

Under Matthieu Blazy, the Italian leather goods label was a bright spot in Kering’s portfolio. Louise Trotter, who will leave Carven in late January, is set to replace him.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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