Agenda-setting intelligence, analysis and advice for the global fashion community.
Does Gucci’s new luggage campaign signal a return to more classic luxury marketing after years of leaning into a fashion-driven approach?
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First-quarter sales missed estimates at Gucci. The Italian mega-brand’s uneven pandemic rebound has some investors worried after years of dizzying growth.
‘Mission accomplished’ at the French group as flagship label Gucci’s sales climbed back above 2019 levels, a key milestone in its recovery from the pandemic.
After years of blockbuster growth, Gucci is struggling to bounce back from the pandemic. Getting back on track will require the brand to appeal to multiple tribes of consumers.
Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.
The London-based showroom-turned-brand incubator, which also owns Martine Rose, is being sold to Italy’s Andrea Ciccoli. Founder Stefano Martinetto breaks down the move for BoF in this week’s High Margin luxury newsletter.
Andrea Ciccoli’s Progetto 11, parent of Italian e-commerce firm The Level Group, is taking over the cash-strapped distributor that owns Coperni and Martine Rose.
New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
