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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Rimowa Pull a Louis Vuitton?

Alexandre Arnault, chief executive of the LVMH-owned maker of hardshell suitcases, is betting that softening up — and inching toward the hyper-competitive handbag market — will drive growth during this tough time for the travel industry.
Rimowa's new Never Still collection. Photo: Rimowa.
Rimowa's Never Still collection. Photo: Tim Elkaim.

Imagine leading one of the fastest-growing brands within a powerhouse portfolio of more than 70, and all that momentum vanishing within an instant.

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