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Burberry Chief Sticks to Strategy Amid Fresh Challenges

New CEO Jonathan Akeroyd intends to pursue the brand elevation strategy put in place by his predecessor, as Covid lockdowns hammer sales in the critical China market.
Jonathan Akeroyd.
Jonathan Akeroyd. (Courtesy)

Burberry’s new chief executive, Jonathan Akeroyd, plans to stick with the

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Burberry Struggles to Convince on Growth

The British brand is still lagging luxury rivals as outgoing chief executive Marco Gobbetti prepares to handover responsibility for its years-long turnaround to current Versace chief Jonathan Akeroyd.

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