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Bulgari CEO: ‘Less But Better’ Driving Luxury Growth

The LVMH brand is recording ‘more than double digit’ growth, generated by ‘natural upselling requested by clients,’ said chief executive Jean-Christophe Babin in an exclusive interview with BoF.
The Bulgari CEO Jean-Christophe Babin alongside, Priyanka Chopra Jonas, Anna Hathaway and Zendaya at a Bulgari event.
Bulgari is recording “more than double digit” growth, generated by “natural upselling requested by clients,” said chief executive Jean-Christophe Babin at the launch of the brand's Mediterranea high jewellery collection last week. (Bulgari)

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About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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