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Does Brunello Cucinelli Have the Answers to Luxury’s Problems?

The ‘quiet luxury’ Italian cashmere label that’s still generating double-digit sales growth amid a sharp downturn in luxury demand has cast itself as the tortoise to the wider sector’s hare.
Brunello Cucinelli is surrounded by books in the "quiet luxury" label's latest campaign.
Brunello Cucinelli is surrounded by books in the "quiet luxury" label's latest campaign. (Brunello Cucinelli)

SOLOMEO, Italy —

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