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Brunello Cucinelli Seeks to Reassure Investors After Short Seller Accusations

The Italian cashmere label rejected allegations that it misled investors about its Russian business and discounting practices and confirmed it’s on target to grow sales 10 percent this year.
A general exterior view of the Brunello Cucinelli luxury fashion label store in Sloane Street, Knightsbridge on February 17, 2025 in London, United Kingdom.
Brunello Cucinelli sought to address concerns raised by a short seller on its third quarter earnings call. (Getty Images)

Brunello Cucinelli

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Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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