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Behind-the-Scenes at Watches and Wonders Geneva

CEOs of the Geneva watch fair’s organising foundation, LVMH’s watchmaking division, Piaget and Breitling sound off on the latest edition. Bulgari has entered the fold, but Breitling, Audemars Piguet and Swatch continued to snub the expo.
Visitors look at watches on display at the booth of Swiss luxury watch and clock manufacturer Patek Philipp, during the opening day of the "Watches and Wonders Geneva" luxury watch fair, in Geneva on April 1, 2025.
CEOs of the Geneva watch fair’s organising foundation, LVMH’s watchmaking division, Piaget and Breitling sound off on the latest edition. Bulgari has entered the fold, but Breitling, Audemars Piguet and Swatch continued to snub the expo. (Getty Images)
By
BoF PROFESSIONAL

The luxury watch industry may be battling falling exports and sales, but the organisers of Watches and Wonders Geneva, the world’s only major luxury watch fair that began in the Swiss city Tuesday, have said they’re expecting more exhibitors and more visitors than in previous years when the industry was booming.

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About the author
Robin Swithinbank

Robin Swithinbank is a contributing writer at The Business of Fashion. Swithinbank is a London based journalist, editor, and speaker who specialises in luxury watches.

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