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Can a Kid From California Remake Bally?

Rhude founder Rhuigi Villaseñor convinced his followers to buy t-shirts and gym shorts at luxury prices. Now, as creative director of the storied, if middling, Swiss house, he’s expanding his purview, with a focus on “sexy, elegant” fashion and accessories for women.
Designer Rhuigi Villaseñor is set to debut his first Bally ready-to-wear collection September 24 in Milan.
Designer Rhuigi Villaseñor is set to debut his first Bally ready-to-wear collection September 24 in Milan. (Claudia Ferri)

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