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At Ralph Lauren, ‘the Brand Elevation Never Stops’

The brand’s first in-person show since 2019 hammered home the company’s big idea: that you don’t have to sacrifice prestige, even when you’re selling to the masses.
Models walk the runway at Ralph Lauren's Autumn/Winter 2022 show in New York.
Models walk the runway at Ralph Lauren's Autumn/Winter 2022 show in New York. (Getty Images)
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To show his latest collection, Ralph Lauren transformed a gallery at the Museum of Modern Art into a cocktail party in his living room, with guests seated around coffee tables and models occasionally pausing as if they intended to join the conversation. Though the evening was meant to evoke an exclusive New York gathering, the sort where Jessica Chastain and Mayor Eric Adams might rub elbows, the whole world was invited.

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Brian Baskin
Brian Baskin

Brian Baskin is Executive Editor at The Business of Fashion. He is based in New York and oversees BoF's beauty, retail, direct-to-consumer, technology, marketing and workplace verticals.

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