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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Fashion Needs the Art World More Than Ever

Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.
VIP previews for Art Basel Miami Beach opened on Wednesday, alongside plenty of activations by the world's leading luxury brands who are swarming into town for Miami Art Week.
VIP previews for Art Basel Miami Beach opened on Wednesday, alongside plenty of activations by the world's leading luxury brands who are swarming into town for Miami Art Week. (Getty)

The art market has seen better days. Galleries are closing in Manhattan, and according to

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Further Reading

In Paris, Fashion Is Betting on Art Basel’s Big Bang

Miu Miu, Chanel, Louis Vuitton and more have dialled up their activities around a revamped Paris art week. The event provides a window into where global creativity is headed—as well as insight to the tastes and spending habits of the world’s wealthiest culturati, Dan Thawley reports.

At Art Basel, Lessons in Engaging Luxury Customers

Across its 53-year history, international art fair Art Basel has been quick to innovate, catering to a rapidly developing art market and its customers. Today, it is utilising its expertise to help fashion and luxury do the same.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

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