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Are Luxury Brands Overexposed?

Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.
A Louis Vuitton crossbody monogram bag worn on the street in Paris.
A Louis Vuitton bag worn on the streets of Paris. (Getty Images)
By
BoF PROFESSIONAL

Some investors fear that, after significant post-pandemic revenue growth, luxury’s top megabrands are overexposed. This, they worry, threatens the delicate balancing act at the core of the modern luxury industry, a global business that sells millions of units a year but

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