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Agenda-setting intelligence, analysis and advice for the global fashion community.

Allow Thom Browne to Re-Introduce Himself

With a new store concept and marketing campaign, the designer is looking to widen his brand’s appeal beyond the fashion elite.
Thom Browne ad.
A slate of new stores and a marketing campaign rolling out next month are part of Thom Browne's strategy to reach a wider audience. (Thom Browne, Kito Munoz)

Thom Browne

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Further Reading

Thom Browne: The Five Hundred Million Dollar Man

Twenty years ago, people laughed at him in his shrunken grey suit. Now he’s showing haute couture in Paris, publishing a weighty monograph on his career, and chairing the CFDA. Who’s laughing now?

'Why Not?' at Thom Browne

Browne took his classic women’s collection and re-proportioned it for men, so, in his eyes at least, there was no doubt he was showing men’s clothes.

About the author
Cathaleen Chen
Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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