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Agenda-setting intelligence, analysis and advice for the global fashion community.

A New Valentino Is Taking Shape

CEO Jacopo Venturini and designer Pierpaolo Piccioli are working to transform the Roman brand from the inside-out, reinvigorating the company’s internal culture as well as its commercial offering.
Pierpaolo Piccioli, creative director, and Jacopo Venturini, CEO, are trying to reposition Valentino more firmly in the world of couture. Michael Bailey Gates.
Pierpaolo Piccioli, creative director, and Jacopo Venturini, CEO, are trying to reposition Valentino more firmly in the world of couture. Michael Bailey Gates.

Can a luxury brand change from the inside out? Jacopo Venturini, Valentino’s chief executive officer since June 2020, is betting on it.

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