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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Fragrance Brand, the Influencer and the $60,000 Wedding Gift

It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.
A wall of perfumes at Marjan Tabibzada's wedding
Guests who attended the beauty vlogger Marjan Tabibzada's wedding received a Parfums de Marly scent tagged with their name and table number. (Rene Zadori)

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the one perfect lipstick at New York Fashion Week.

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Further Reading

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.

Revenge of the 1990s Beauty Queen

‘Grunge Beauty’ tops Pinterest’s current trend boards, but 30 years after the phenomenon became mainstream, there’s still value in its original formulas.

About the author
Faran Krentcil

Faran Krentcil is a contributing writer at The Business of Fashion. She is a New York based writer, editor and lecturer with a focus on fashion and beauty.

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