Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Global Markets

Will Gen Z Ignite India’s Luxury Market?

Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.
Gen Z actress Khushi Kapoor closing the show for designer Rimzim Dadu at Hyundai India Couture Week in New Delhi on July 29, 2025.
Gen-Z actress Khushi Kapoor closing the show for designer Rimzim Dadu at Hyundai India Couture Week in New Delhi on July 29, 2025. (Rimzim Dadu)
By
BoF PROFESSIONAL

At the November opening of Galeries Lafayette in Mumbai, the French department store group signalled its intent to attract not just veteran luxury buyers but also younger shoppers to its Indian outpost. This was reflected in the offering of buzzy labels such as Ami Paris, Amiri, Jacquemus and Rkive City, alongside brands with an older-skewing clientele, such as Phoebe Philo and Victoria Beckham.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

How Reliance Retail Rules the Indian Fashion Market

Although it is just one arm of the Ambani family’s $225 billion oil-to-telecoms empire, Reliance has become India’s largest retailer by offering everything from low-cost essentials to luxury goods from Armani to Zegna across multiple formats.

About the author
Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Mexico’s Independent Women Fashion Designers Are Rethinking Growth

At Soho House Mexico City, Mexican fashion designers Carla Fernández, Bárbara Sánchez-Kane and Camila Banzo joined BoF’s Yasmine Dahlberg to speak candidly about identity, innovation and what it takes to build an independent fashion business in Mexico — as part of both Women’s History Month and the House’s ongoing Women Shaping the Future initiative.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.