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Agenda-setting intelligence, analysis and advice for the global fashion community.

Will Fashion Brands Strike Gold This Diwali?

Global brands are betting that glittering campaigns and festive designs will tempt Indian shoppers to look past economic headwinds and splurge during a key spending period in the retail calendar.
Gauravi Kumari, the titular princess from the royal family of Jaipur and Jimmy Choo brand ambassador, fronted the brand’s limited edition Diwali collection campaign.
Gauravi Kumari, the titular princess from the royal family of Jaipur and Jimmy Choo brand ambassador, fronted the brand’s limited edition Diwali collection campaign. (Jimmy Choo)

Global brands are pulling out all the stops to woo wealthy Indian consumers this Diwali season.

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