Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Global Markets

Why Senegal Is on Global Fashion’s Radar

Dakar’s reputation as a regional fashion hub has persuaded brands like Tommy Hilfiger and Hugo Boss to expand to the capital of the West African nation as it upgrades its retail infrastructure.
Senegal’s reputation as a regional fashion capital keeps global brands investing in the West African country as it undergoes a retail renaissance.
One reason international brands are attracted to Senegal is the local fashion culture which has been nurtured by industry leaders such as Adama Ndiaye, founder of Dakar Fashion Week. (Getty Images)
By
BoF PROFESSIONAL

When brands draft their expansion plans for West Africa, market size is not the only factor to consider before mapping out a retail footprint. Though it is often overshadowed by regional heavyweights Nigeria, Ghana and Côte d’Ivoire, Senegal has been quietly attracting global brands for over a decade thanks in part to its vibrant fashion culture

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Africa’s $20 Billion E-Commerce Opportunity

The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?

In South Africa, More Evolution than Revolution

A year after the death of Nelson Mandela and two decades since the end of apartheid, South Africa’s fashion market holds up a skewed mirror to its vibrant and incredibly complex society.

About the author
Kingsley Kobo

Kingsley Kobo is a contributing writer at The Business of Fashion. Kobo is a writer based in Côte d’Ivoire who covers African fashion, business, environment, and culture.

In This Article
Topics
Location

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Mexico’s Independent Women Fashion Designers Are Rethinking Growth

At Soho House Mexico City, Mexican fashion designers Carla Fernández, Bárbara Sánchez-Kane and Camila Banzo joined BoF’s Yasmine Dahlberg to speak candidly about identity, innovation and what it takes to build an independent fashion business in Mexico — as part of both Women’s History Month and the House’s ongoing Women Shaping the Future initiative.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.