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Why Billionaire Industrialists Are Snapping Up India’s Fashion Brands

Mega-conglomerates Reliance Industries Limited and Aditya Birla Group have invested in more than a dozen Indian designer brands. There is more to the deals than meets the eye.
A model walks down the runway at a Rahul Mishra show. They are wearing a bejewelled multicolour low cut blazer with a ruby and diamond necklace.
Companies controlled by Reliance Industries Limited have invested in well-known designers including Rahul Mishra. (Indigital)
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The dealings of Asia’s second-richest man demonstrate how investors’ motivations can be far more complex and multi-faceted than they seem. Reliance Industries Limited chairman Mukesh Ambani spent nearly $1 billion in the first quarter of this year on companies in e-commerce, energy and other sectors, but it is the Indian magnate’s much smaller investments in fashion that have attracted a disproportionate amount of attention.

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Further Reading

Seizing the India Opportunity

The chief executive of the fashion division of Reliance Industries, India’s largest private sector conglomerate with consolidated turnover of $63 billion, talks about seizing opportunities in the fastest-growing major economy in the world.

How to Plug Into India’s Dynamic E-Commerce Market

During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?

Sabyasachi Mukherjee: King of India’s Bridal Market

The designer, whose bridal pieces are worn by India’s billionaire heiresses and Bollywood superstars, has built a luxury brand that’s set to generate $35 million in revenue in 2019. Now, he’s on a quest to tap the lucrative fine jewellery market and take his business global.

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