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Agenda-setting intelligence, analysis and advice for the global fashion community.

Where People Are Shopping Again

As Asia’s recovery outpaces other regions, brands shouldn’t lean on China alone. Multi-brand stores in cities like Seoul and Tokyo are becoming more important to labels trying to claw back lost revenues elsewhere.
A shopper outside Addicted's Seoul flagship
A shopper outside Addicted's Seoul flagship | Source: Addicted, Illustration by BoF

“We don’t have our own flagship stores yet, so multi-brand stores are [still] very important for [us],” said Valentina Ignatova, co-founder of By Far.

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