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The Retailers Unlocking Africa’s Luxury Market

Global brands have traditionally prioritised multi-brand stores in South Africa, Nigeria and Morocco to gain a foothold on the continent. Now, some are looking further afield to boutiques in Kenya, Angola and Egypt.
Villa Baboushka is one of several new multi-brand stores in Cairo Egypt selling both global and local luxury brands.
Villa Baboushka is one of several multi-brand luxury boutiques that have opened in Cairo, Egypt in recent years. (Villa Baboushka)

Over the past decade, a handful of African multi-brand stores have cemented their position as go-to destinations for luxury. From

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About the author
Ezreen Benissan

Ezreen Benissan is a contributing writer at The Business of Fashion. Based in London, Benissan writes about Africa's fashion and beauty industry.

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