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Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Southeast Asia E-Commerce Opportunity

Growing demand for luxury goods is coinciding with an e-commerce boom in key markets like Singapore, Indonesia and Thailand, but brands are behind the curve.
Outside Burberry’s store on Hanoi’s Trang Tien plaza. Shutterstock.

China’s seemingly unstoppable rise as a luxury spending powerhouse has, in recent years, crowned its shoppers the be-all and end-all for high-end brands. But the mainland’s importance has overshadowed other emerging markets that are gearing up to play a bigger role on the global luxury stage.

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