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Luxury’s New Ramadan Playbook for the Middle East

As luxury marketing hits saturation point in Dubai during the Muslim holy month, global brands are ramping up their local engagement in other Gulf cities including Riyadh, Abu Dhabi and Kuwait City.
Net-a-Porter hosted a two-day Ramadan series of back-to-back VIP suhoor events in Dubai in March 2024 in partnership with Oscar de la Renta and Garrard.
Net-a-Porter hosted a two-day Ramadan series of back-to-back VIP suhoor events in Dubai in partnership with Oscar de la Renta and Garrard in March 2024. (Net-a-Porter)
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BoF PROFESSIONAL

Dubai’s fashion VIPs have been busier than usual recently. In just one evening, Valentino, MCM, Miu Miu and Marli all hosted marketing activations for top-tier clients and industry insiders across the city. The crowded roster of attractions was typical of the level of activity throughout much of the 30-day Ramadan period this year.

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