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Luxury’s New Australian Boomtown: Brisbane

With tourism thriving, millionaire numbers climbing and the Olympics on the horizon, brands are turning their attention to the Queensland capital as major retail developments get underway.
Brisbane-based jeweller Margot McKinney operates a showroom in the city which attracts clients from around the world.
Brisbane-based jeweller Margot McKinney operates a showroom in the Australian city, which attracts tourists from around the world. (Tim Salisbury for Margot McKinney)
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BoF PROFESSIONAL

When Vanessa Spencer was weighing up where to open her next boutique, online sales data pointed her in the direction of Brisbane. With existing stores in Melbourne and Sydney, she decided on the capital of Queensland as the Australian state was already the upmarket retailer’s third-largest customer base. “But it’s a little bit more than that,” says The New Trend co-founder and brand director.

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Further Reading

Australia’s ‘Quiet Giants’ Go Global

Accessible luxury and advanced contemporary brands in the US and Europe can expect greater competition from Australian labels expanding overseas like Camilla, Aje and Rebecca Vallance.

Meet Australia’s ‘Fashion Billionaires’

The fashion business has contributed to the fortunes of many of the nation’s wealthiest moguls, merchants and investors, including a few who are more famous for their mining and property portfolios.

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