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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Turkish Brands Conquered the ‘Rest of the World’

Turkish fast-fashion giants LC Waikiki, Koton and DeFacto have rolled out hundreds of stores in high-growth, high-risk frontier markets like Albania, Uganda and Mongolia where rivals H&M and Zara have little or no presence.
Turkish fast-fashion retailer LC Waikiki estimated sales of more than $5.3 billion in 2024.
Turkish fast-fashion retailer LC Waikiki estimated sales of more than $5.3 billion in 2024. (LC Waikiki Instagram)

Cities like Tirana, Kampala and Ulaanbaatar are rarely a target for global fashion players, but Turkish brand LC Waikiki sees them as a golden opportunity. As rival fast-fashion giants

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