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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Korean Fashion Be as Big as K-Beauty, or K-Pop?

K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.
Korean fashion has caught a tailwind in 2025 with labels being put under the global spotlight.
Korean fashion has caught a tailwind in 2025 with labels being put under the global spotlight beyond pop culture moments. (BoF Team )

To help it debut the Ava Rover, its newest lifestyle sneaker,

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Further Reading

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

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