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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside Thailand’s Booming Beauty Sector

The growing popularity of ‘T-beauty’ brands across Asia has made their home country an increasingly important market for global players.
Looks from Bangkok-based celebrity makeup artist Mindd Nuchata Sukkang's Instagram page @minddmakeup.
Looks from Bangkok-based celebrity makeup artist Mindd Nuchata Sukkang's Instagram page @minddmakeup. (Instagram @minddmakeup)

For years, global shoppers have bought into the sheet masks, snail mucin and rice water cleansers that made

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Further Reading

How TikTok Brought Back K-Beauty

While the K-beauty craze of the 2010s has waned in recent years, brands and retailers are seeing renewed interest in South Korean beauty.

About the author
Zoe Suen

Zoe Suen is a contributing writer at The Business of Fashion. Suen is a freelance writer, editor, and consultant who writes about luxury fashion and beauty.

In This Article

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