Meesho: India’s Bargain Fashion Behemoth

Meesho, one of India’s largest e-tailers, has filed papers with local market regulators to launch an IPO later this year. The cheap and cheerful app aims to raise 42.5 billion rupees ($497.8 million) in fresh capital. If the listing goes ahead, the firm would become the first major horizontal e-commerce platform to make its market debut in the country. Competing with Amazon India and Flipkart, the company sells mostly merchandise from small local merchants, making it especially appealing to value-conscious buyers.

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