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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Reliance Retail Rules the Indian Fashion Market

Although it is just one arm of the Ambani family’s $225 billion oil-to-telecoms empire, Reliance has become India’s largest retailer by offering everything from low-cost essentials to luxury goods from Armani to Zegna across multiple formats.
Mukesh Ambani, Reliance Industries’ chairman and managing director, and his wife Nita Ambani attend a Mumbai television premiere in September 2025.
Reliance Industries Limited chairman and managing director Mukesh Ambani and his wife Nita Ambani attend a Mumbai television premiere in September 2025. (Getty Images)

Vast, fragmented and unruly, India’s retail market is famously difficult to crack. Yet for one homegrown company, it has yielded an unparalleled bonanza.

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Further Reading

Where Will Mumbai’s Luxury Customers Shop?

As attention shifts to India’s high-potential luxury market, Mumbai’s traditional luxury district could give the new Jio World Plaza mega-mall a run for its money, writes Imran Amed.

Myntra: India’s Online Fashion Gateway

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.

About the authors
Arnika Thakur

Arnika Thakur is a contributing writer at The Business of Fashion. Based in New Delhi, India, she is an independent journalist and writer who covers a range of topics including luxury, fashion, beauty, finance and hospitality.

Praachi Raniwala

Praachi Raniwala is a contributing writer at The Business of Fashion. She is based in India and specialises in luxury fashion, travel, and jewellery.

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