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High-Street Fashion Seeks Opportunity in the Congo

Attracted in part by the legacy of the ‘sapeurs’ who have become international street style stars and inspiration for designers around the world, global fashion brands are now opening stores in the DR Congo’s shopping malls.
Dandies and flamboyant street style stars known as ‘sapeurs’ paraded near the tomb of one of their icons Stervos Niarcos in Kinshasa, Democratic Republic of the Congo, in February, 2023.
Dandies and flamboyant street style stars known as ‘sapeurs’ paraded near the tomb of one of their icons Stervos Niarcos in Kinshasa, Democratic Republic of the Congo, in February, 2023. (Getty Images)

A “real Congolese” has taste and fashion in his blood, says Franck Ndombe-Ndombe, a costumier and music video director based in Kinshasa, a city of 17 million people and the capital of the Democratic Republic of the Congo.

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Further Reading

The Gatekeepers to Nigeria’s Fashion Market

Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.

About the author
Kingsley Kobo

Kingsley Kobo is a contributing writer at The Business of Fashion. Kobo is a writer based in Côte d’Ivoire who covers African fashion, business, environment, and culture.

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