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Global Markets

Fashion’s Fragile Recovery in Latin America

The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?
Argentine fashion brand Kosiuko's Autumn/Winter 2022.
Argentine fashion brand Kosiuko's Autumn/Winter 2022 campaign. (Kosiuko)
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BoF PROFESSIONAL

Avellaneda Avenue in Buenos Aires has become a popular destination for those seeking fashion bargains. On a Saturday afternoon, the street bustles with vendors and clothing stores offering dresses that cost less than a burger at a fast-food chain in the Argentine capital.

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About the author
Graciela Martin

Graciela Martin is a contributing writer at The Business of Fashion. She is a journalist, content strategist, and consultant based in London.

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