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Chanel, Dior Entice Gulf Clients to Shop Locally

Major luxury brands are making a splash this week in Dubai and Doha in a bid to excite locals who were restrained from shopping abroad during the pandemic.
The luxury sector is still trying to make up lost ground as wealthy customers from Gulf countries have been unable to travel to their favourite shopping haunts in Europe. Getty Images.
The luxury sector is still trying to make up lost ground as wealthy customers from Gulf countries like the United Arab Emirates have been unable to shop much in Europe during the pandemic. Getty Images.
By
BoF PROFESSIONAL

Luxury brands are playing a game of one-upmanship across the Middle East this week and for good reason. The luxury sector is still trying to make up lost ground as wealthy customers from Gulf countries have been unable to travel to their favourite shopping haunts in Europe as often as they like for nearly two years.

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