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Agenda-setting intelligence, analysis and advice for the global fashion community.

Omicron Puts Fashion Week in Flux

The latest wave of Covid-19 has pushed Ann Demeulemeester, Brunello Cucinelli and Giorgio Armani to cancel shows. For others, however, the show must go on.
Backstage at Christian Dior's Croisière 2021 show.
Backstage at Christian Dior's Croisière 2021 show.

As Omicron infections surge across fashion’s global capitals, brands face a now-familiar dilemma: should they steam ahead with in-person fashion week show plans amid rising health and safety concerns?

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Further Reading

Will New York Fashion Week Survive the Pandemic?

This strange season’s series of 'shows' made it clearer than ever: the value of New York Fashion Week is up for debate. While still important for some designers, others are opting out and not looking back.

What’s Next for the Fashion System?

The radical overhaul proposed by independent designers last year never gained traction, but the pandemic has been a catalyst for individual brands to shift the way they market and deliver collections.

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