Agenda-setting intelligence, analysis and advice for the global fashion community.
Cultural currency is the ultimate indicator of brand impact. Yet traditional engagement metrics that measure likes and comments on brands’ own content offer only a brand-centric view.
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Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.
Amanda leads the strategy and operations for BoF Insights, including delivery of BoF Insight’s proprietary AI analyses and tools.
Hannah leads the content strategy for BoF Insights. She partners with industry experts to develop, edit and produce data-driven research and thought leadership for global fashion executives.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.
BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.
Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.
The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
