Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Fashion Week

Meet the Next Generation of Fashion Week Influencers

TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Christina Najjar, AKA Tinx, attends her first New York Fashion Week as a guest and TikTok creator. Getty Images.
Christina Najjar, AKA Tinx, attends her first New York Fashion Week as a guest and TikTok creator. Getty Images.
By
BoF PROFESSIONAL

Christina Najjar, better known to her 1.3 million TikTok followers by the moniker Tinx, grew a following on the platform with her videos on her love life, her affinity for edibles and as she calls it, “rich mom” culture. It’s not internet fodder that might traditionally appeal to labels in search of influencer partners for New York Fashion Week. But this season, Najjar’s candid and comedic online presence has landed her an invite to presentations and shows including Cinq à Sept, Ulla Johnson and Brandon Maxwell.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.