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The Business of Balmain's Big Hair Swap

Behind Balmain’s Kendall-Gigi ‘hair swap’ is the largely unknown Balmain Hair Couture line, once a licensing business, which its owners say now operates ‘like a division of Balmain’ and has plans to expand.
Kendall Jenner and Gigi Hadid backstage at Balmain Autumn/Winter 2016 | Source: Courtesy
By
  • Robert Cordero

PARIS, France — 

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