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Agenda-setting intelligence, analysis and advice for the global fashion community.

Raul Lopez’s Luar: From Burnout to Hit Bag

The Hood by Air co-founder has built his own label into a brand New York fashion is rooting for with help from Kerby Jean-Raymond and the incubator he started with Kering.
Man holds orange bag up to camera
Luar’s popular Ana bag, a high-margin hero product made in China that retails for under $300, has been compared to Telfar’s hit Shopping Bag. (Elliott Jerome Brown Jr.)

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Further Reading

The Story of Telfar: Agony, Ecstasy and Covid-19

After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.

About the author
Robert Cordero

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

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