Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

For Fashion Start-Ups, Which Bets Are Worth the Risk?

Since it relaunched in 2019, Alex Mill has doubled its sales for two years running. Here’s what the company has invested in — and what has paid off.
Somsack Sikhounmuong, Jimmy Kimmel, Alex Drexler and Mickey Drexler. Photo: Alex Mill.
Somsack Sikhounmuong, Jimmy Fallon, Alex Drexler and Mickey Drexler. Photo: Mei Tao for Alex Mill.

New York-based apparel brand Alex Mill,

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Entrepreneurship
Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.

Why Jonathan Cohen Is Splitting His Business

The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON