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How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights

The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.
In the first of a new series, BoF Insights explores new strategies for independent fashion brands to scale.
In the first of a new series, BoF Insights explores today's playbook for independent fashion brands to scale. (Collage by BoF)
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BoF Insights is The Business of Fashion’s in-house consultancy. We partner with leading fashion and beauty brands and investors to help them sustainably grow for the long term.

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Further Reading

How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.

About the author
Hannah Crump
Hannah Crump

Hannah leads the content strategy for BoF Insights. She partners with industry experts to develop, edit and produce data-driven research and thought leadership for global fashion executives.

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