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Inside Build in Amsterdam’s Approach to Multi-Channel Brand Building

The branding and e-commerce agency combines design, storytelling and Shopify technology to create seamless online experiences that echo the intimacy of in-store shopping.

The agency develops ‘digital flagship stores’ that integrate customised UX and UI design with storytelling and sales performance. — The agency develops ‘digital flagship stores’ that integrate customised UX and UI design with storytelling and sales performance. (Build in Amsterdam)

By

BoF Studio

10 November 2025

In Partnership With

Consumer shopping habits and attention spans are increasingly fragmented. Channels are over-saturated, with 80 percent of Gen-Z consumers feeling overwhelmed by their exposure to brands, according to BoF and McKinsey’s The State of Fashion 2025 report.

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