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True Classic Secures Investment From 1686 Partners

The funding will help the t-shirt brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.
A marketing image from a recent campaign
True Classic aims to reach north of $1 billion in annual sales by 2035. (True Classic)

Digitally native menswear start-up True Classic announced on Thursday it received a strategic investment from 1686 Partners, a private equity firm founded by David Wertheimer, the son of

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DTC Brands See a Long-Delayed Path to Exit in 2024

While the DTC landscape’s turbulence isn’t completely over for brands, the prospect of a better economy in 2024 is encouraging profitable brands that shied away from M&A last year to start preparing for an exit.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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