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Agenda-setting intelligence, analysis and advice for the global fashion community.

Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’

A large crowd showed up in SoHo on Saturday to celebrate the opening of the brand’s first permanent outpost – and add another of the sometimes hard-to-find tote to their collection.
A photo of the Telfar store entrance.
Telfar's first permanent store includes a handbag bar and a television studio. (BoF Team)

NEW YORK

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Further Reading

Telfar to Open Its First Flagship Store

The cult apparel and accessories label’s 10,000-square-foot outpost in New York will include a year-round selection of its popular “Bushwick Birkins” and a television studio.

Telfar to Launch Real Leather Bags

The brand, known for its perpetually sold-out “Bushwick Birkin” totes made from vegan leather, is launching a range of pebble leather bags, priced as high as $960.

The Story of Telfar: Agony, Ecstasy and Covid-19

After more than a decade of toil, American designer Telfar Clemens was finally poised for mainstream success, with a hit bag nicknamed the ‘Bushwick Birkin’ and a cultural message ripe for the times. Then came coronavirus.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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